Who created Italian Brainrot?

Italian Brainrot emerged from the collaborative efforts of numerous content creators rather than being invented by a single person. The phenomenon began when creators started experimenting with AI voice generation technology to create Italian-sounding gibberish, then combined this audio with surreal, colorful visuals. The trend gained momentum as different creators contributed their own characters, phrases, and visual styles to the growing universe. This decentralized creation process is typical of internet meme culture, where ideas evolve organically through community participation. Many creators use similar AI tools and techniques, which gives Italian Brainrot videos their characteristic sound and feel while allowing for individual creativity in character design and visual presentation. The collaborative nature means that the 'Italian Brainrot universe' continues to expand as new creators add their own interpretations and characters. This community-driven approach has helped the meme maintain its popularity and evolve over time, with each creator building upon the work of others while adding their unique contributions.